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Our story

Modern Indian fashion, made by hand.

NG Fashion was founded in 2019 with a simple idea — that Indian wear can be modern, easy and beautifully made, without losing any of its soul.

Every piece in our collection is designed in Mumbai and stitched in small batches by partner ateliers in Jaipur, Lucknow and Kolkata. We work with natural fabrics — chanderi, cotton silk, modal, georgette — and traditional techniques like zardozi, gota patti and chikankari, reinterpreted for the way we dress today.

We don't do seasons in the traditional sense. We drop small, considered edits a few times a year — pieces you'll wear again and again, then pass on.

Thank you for being part of the story.

— The NG Fashion Team